Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. Product names, for example, are almost shoved in our face via big colorful text, while the legally binding agreements are given in ‘the fine print.

Typography can invoke a feeling, remind you of a certain brand, or create an atmosphere. Therefore the art and science of typography is the basis of all communication such as logos, ad copy, headlines in magazines, and newspapers or chapter headings in a book. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.

Typography typically used to be the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, and comic book artists. With the birth of the internet came a creative explosion of the art of typography. Suddenly, web designers had an abundance of fonts and type options at their disposal, making typography more visually diverse than ever before. Now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials can practice typography.

via big colorful text, while the legally binding agreements are given in ‘the fine print. However, typography is much more than just choosing beautiful font: it’s a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography should guide and inform users, optimize readability and accessibility, and ensure an excellent user experience. Typography is important because is a key element of a designer’s skill set. The typeface the designer chooses and how it works with the layout, grid, colour scheme and more can make or break a design.

Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography should guide and inform users, optimize readability and accessibility, and ensure an excellent user experience. It may also be used as a decorative device, unrelated to communication of information. It is the work of typesetting from the clerical workers to anyone selfpublishing materials. One of the key objectives of typography is to type all the documents with a proper speed, rhythm and touch methods on the computer and other compatible devices.

Thus, a typographer is a person who designs forms and arranges types to make the written word more legible and aesthetically pleasing. For example, visual effects and packaging play significant roles in product branding. So, the job of a typographer is to create the typeface that graphically reflects the brand’s true story. The layout of text as well as its size, color and associated font compose an item’s typeface. A typeface can set the visual mood of items for which it is associated.

Executive assistants are similar to administrative assistants or secretaries in that they all support someone else’s work—usually an executive—by handling office duties. The difference is that an executive assistant is specifically an experienced office staff member assigned to a top executive. He or she performs various office management duties, provide clerical support and often handles tasks that have a direct effect on the success of the business.

The secretary of those old days of the past has gone the way of the carbon copy and been replaced by the executive assistant, now typically reserved for senior management. Technologies like e-mail, voice mail, mobile devices, and online calendars have allowed managers at all levels to operate with a greater degree of selfsufficiency. At the same time, companies have faced enormous pressure to cut costs, reduce head count, and flatten organizational structures. As a result, the numbers of assistants at lower corporate levels have dwindled in most corporations. However, at very senior levels, the return on investment from a skilled executive assistant can be substantial. For this to happen the executive assistants need to be thorough with the fundamental concepts of typography and computer applications.